Creative Fatigue Intelligence

Monitor creative performance decay and protect spend across your paid media portfolio.

May 18 — May 24 Latest

$232K

At risk

$465K

Total spend, last 7 days

Critical$163K

Warning$63K

Early warning$6K

Fatigue patterns

True Decay31

Early Saturation16

CTR Decay12

Ghost Fatigue8

Reach Decline9

Market Shift7

CPM Penalty7

ROAS Decline7

By platform

Google 864

Meta 13157

TikTok 582

Executive summary

This week

69alerts↑ +14

$232Kat risk↓ $24K

21 30 12 6

vs previous week

46 new

Meta 25 · Google 9 · TikTok 12

260417_Trail_Pack_10_MOF

260417_Trail_Pack_11_MOF

G - US - SER - Brand - AdAi

G - US - SER - NB - Apparel - Compression

+42 more

↑ 8 escalated

Meta 7 · Google 1

new260319_Outdoor_Series_8_BOFWarning → Critical

new260319_Outdoor_Series_11_BOFWarning → Critical

new260319_Outdoor_Series_12_BOFWarning → Critical

newG - US - Standard Shopping - Acme - Catch AllWarning → Critical

+4 more

↓ 33 improved

Meta 23 · Google 8 · TikTok 2

260406_UGC_Partner_TaylorMorgan_TOFWarning → healthy

G - US - Apparel - Compression - ProMonitor → healthy

778667680528Monitor → healthy

260209_Acme_Catalog_SpringEarly → healthy

+29 more

Meta

Refresh every 2–3 weeks

$44K

36 alerts at risk

Median age4w

CTR of launch89%

CPM vs launch−3%

13 Critical · 15 Warning · 7 Early · 1 Monitor

Google

Refresh every 6–7 weeks

$183K

18 alerts at risk

Median age13w

CTR of launch90%

CPA vs launch+124%

8 Critical · 6 Warning · 4 Monitor

TikTok

Burns fastest · refresh every 1–2 weeks

$28K

15 alerts at risk

Median age2w

CTR of launch72%

CPM vs launch+22%

5 Critical · 8 Warning · 2 Early

Alert explorer

38 critical · sorted by severity

Severity	Platform	Type	Alert / Entity	Weekly spend	CTR chg